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IBM UNICA CAMPAIGN COURSE CONTENT
UNICA CAMPAIGN BASICS
- The Unica 8 Suite
- Campaign Concepts & Terminology
- Navigating Around the Unica Campaign Interface
- Creating a Campaign
BUILDING A CAMPAIGN, DATA SELECTION & MANIPULATION
- Creating a Flowchart Creating a Flowchart
- The Select Process
- Strategic Segments
- Definition & Use
- Associating Segments With Campaigns
- The Merge Process
- Building Queries With the Unica Macros
- Building Queries With the User Variables
- The Segment Process
- The Sample Process
- Running Flowcharts
- Using the Flowcharts Templates
BUILDING A CAMPAIGN, DATA REFINEMENT & OUTPUT
- Configuring Queries Based on the Derived Fields Configuring
- Queries Based on the Derived Fields
- The Snapshot Process
- Table Mapping
- The Audience Process
- The Extract Process
- Scheduling the Flowcharts
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